board of directors' report

Introduction

The Board and Chief Executive Officer of Nordnet AB (publ) (Nordnet), company registration number 556249-1687, headquartered in Stockholm, hereby submit the Annual Report and principles of consolidation for the 2009 financial year. For other information on the company, please see Note 1.

Business

Via its subsidiary Nordnet Bank AB, Nordnet offers savings and securities trading. A large number of safe deposit and information services are also offered. The company operatus mainly via the Internet. Simpler Internet broker services at the lowest brokerage on the market are offered via the subsidiary and under the Aktiedirekt brand. Cross-border operations are run in Denmark, Finland and Germany. In Norway, operations are run via a branch. The wholly-owned subsidiary eQ Bank Oy in Finland offers an Internet broker service aimed mainly at Finnish customers. The wholly-owned subsidiary Nordnet Securities Luxembourg S.A. in Luxembourg offers an Internet broker service aimed mainly at Nordic people living abroad. Nordnet offers life insurance operations focused on pension products via its subsidiary Nordnet Pensionsförsäkring AB. In Norway, operations are run via a branch. Nordnet's other operations are the share discussion service VCW Internet Services AB and the derivatives information site Deriva Financial Services AB.

Significant events over the year

The year as a whole was characterised by plenty of activity in all customer segments due to ‒ among other things ‒ a more stable financial market in combination with rising stock market indices on all markets in which Nordnet operates. Over the year, the number of active accounts rose by 77 600 to 308 600; equivalent to an increase of 34 per cent. Most of this increase originated from the acquisition of eQ in July. Excluding eQ, the number of accounts increased by 11 per cent. The positive stock exchange climate increased customers' confidence in the market, which was reflected in net savings; these amounted to SEK 12.3 billion for the year. The economic upturn has had a positive effect on the size of the average deal. This, combined with greater activity among customers and the acquisition of eQ, have brought about an increase in net brokerage income over the year, from SEK 27 per trade in the first quarter to SEK 34 per trade in the fourth quarter. For the whole year, net brokerage income amounted to SEK 32 per trade. Over the year, Nordnet has reinforced its position on the Nordic stock exchanges and is now the biggest broker in terms of number of deals closed. The company's market share, measured in terms of turnover, has also increased significantly in 2009.

On 1 July, subsidiary Nordnet Bank AB acquired 100 per cent of shares in eQ Oyj for a cash sum of EUR 37.1 million, equivalent to SEK 389 million. Direct acquisition expenses amounted to SEK 2.6 million. eQ is Finland's biggest Internet broker, with some 57 000 customers. This acquisition supplements Nordnet's operations, reinforces the company's Nordic position and is increasing our customer base in Finland. Nordnet estimates that it will have integrated eQ's business area focusing on Internet-based securities trading, online brokerage, in its operations by 1 June 2010 at the latest. Various strategic decisions have been made for the business areas at eQ which do not form part of Nordnet's core business. Fund operations, asset management and corporate finance have been sold to their respective management teams, while the proprietary trading, institutional sales and analysis units have been shut down. The acquisition of eQ saw the occurrence of negative goodwill of SEK 53.8 million, which has been recognised in income in accordance with IFRS 3. eQ is expected to have a positve effect on profits in 2010.

In Denmark, pension services were launched in 2009. Pensions were offered on the Swedish and Norwegian markets previously. As the pensions market is being deregulated, pension savings will become an ever more important part of Nordnet's range of savings services. In the long term, pensions will also be offered in Finland.

Earnings and financial position

Group

Operating income for the financial year increased by 31 per cent to SEK 921.0 (702.7) million. Of this operating income, SEK 565.1 (408.5) million was net commission, SEK 204.3 (251.4) million was net interest income, SEK 114.9 (31.1) million was charges and other income, including negative goodwill, and SEK 36.7 (11.7 ) million was net profit from financial transactions. Operating expenses before credit losses increased by 30 per cent to SEK 661.9 (-510.8) million. This includes items of a non-recurring nature amounting to SEK - (-12.1) million in respect of notice salary and severance pay. Operating profit for the financial year was SEK 252.9 (182.4) million. Operating margin amounted to 27 (26) percent. The operating profit for the year totalled SEK 203.4 (138.1) million. The profit margin amounted to 22 (20) per cent. Earnings per share before dilution amounted to SEK 1.23 (0.84), and after dilution amounted to SEK 1.21 (0.82). At the end of the year, Group goodwill amounted to SEK 156.6 (144.0) million. The Group's cash and cash equivalents as of 31 December 2009 amounted to SEK 2,425.4 (4,204.2) million, of which blocked assets amounted to SEK 1,084.4 (418.4) million. As of 31 December 2009, the Group's equity amounted to SEK 1,036.4 (851.8) million distributed over 166,937,285 outstanding shares, which is equivalent to SEK 6.21 per share. The Group's capital quotient was 1.14 (1.70). Investments over the year in equipment amounted to SEK 8.3 (9.7) million. Investments over the year in intangible assets, such as capitalized expenditure for development work, amounted to SEK 25.1 (24.0) million, of which SEK 3.5 (8.2) million covers internally capitalized product development expenses. Marketing expenses totalled SEK -54.2 (-50.5) million. The Group's five-year review and key figures can be found on the page Five-year review.

Parent company

Net interest income for the period amounted to SEK -1.8 (-16.9) million. This amount includes intra Group interest expenses of SEK -0.4 (-14.9) million. The Parent Company's operating income amounted to SEK 26.2 (10.7) million and relates to intra Group administrative services. The Parent Company's profit before tax amounted to SEK 72.4 (63.7) million. The profit includes anticipated dividends from subsidiaries of SEK 114.0 (85.0) million. As of 1 January 2009, the Group's staff functions have been employed by the Parent Company, which explains the increase in expenses. The Parent Company's cash and cash equivalents amounted to SEK 17.9 (18.9) million, and its equity to SEK 706.9 (655.4) million. Dividends of SEK 82.2 (82.5) million have been paid to shareholders in respect of the 2008 financial year.

Future prospects

The financial unease which characterised 2008 and also the start of 2009 passed in the first quarter, turning into a powerful recovery which continued throughout the year. A positive market trend is favouring Nordnet's income as volumes are growing and customer activity is increasing. It is our view that activity among customers will continue to be high in 2010, but that the market trend cannot be expected to be as strong as in 2009. This means that customers will have to review their savings portfolios more actively in order to improve their chances of returns.

Nordnet's net interest income was adversely affected in 2009 as a consequence of the generally very low interest rate situation. It is our view that interest rates will be increased in 2010, which would thus have a positive effect on our net interest income.

The work in progress at Nordnet aiming to bring about more efficient processes, increased cost-effectiveness and increased control and security must lead to good opportunities to maintain strong growth in the long term and good profitability over the coming years. The Nordic region is our domestic market, and growth on all of these markets is expected to be good: we have seen this in 2009, as Nordnet has been viewed as a secure and simple option with which people can invest their savings.

Nordnet has two clear customer groups - the people who play a very active part in their own investments, and the people who are active but still looking for support and tools to make saving simpler. Continuation of our development of administrative services will provide the latter customer group in particular with some important tools.

Securities Trading, Banking and Pensions are Nordnet's product areas. Securities Trading is Nordnet's core business, and so it will continue as we aim to become the leading Nordic savings bank. Services in this field will continue to be developed and remain at the leading edge. The number of banking products offered by Nordnet on the Nordic markets will be expanded in 2010, with products such as savings accounts and wage accounts. These products are required if savers are to be able to keep all their finances with Nordnet. We think most customer growth will occur in this field. Pension savings ‒ both private and service pensions ‒ will take on more importance in the future. Nordnet offers complete pension solutions for private individuals, employers and entrepreneurs.

Despite the fact that conditions are favourable in the long term, it is important to work with the insight that it must be possible to adapt expenses quickly if market conditions worsen in the short term.

Objectives

Nordnet's objective is to double its income from 2007 levels over the next two to three years, while maintaining a high operating margin.

By the end of 2011 at the latest, we will have 100 per cent cost coverage from non brokerage-related income; that is to say, income from fund commissions, net interest rates and administration services, for example.

Employees

The average number of full-time positions over the year was 324 (301). At the end of the year, there were 353 (260) full-time positions. This increase can be attributed mainly to the acquisition of eQ.

Risks and uncertainty factors

Nordnet's operations are influenced by a number of environmental factors, the effects of which on the Group's profit and financial position can be controlled to varying degrees. When assessing the Group's future development, it is important to take into account the risk factors alongside any opportunities for profit growth. The primary risks to Nordnet are credit risk, market risk, liquidity risk and operational risks. The objective of Nordnet risk management is to identify, gauge, control and limit the risks to operations. For a detailed description of risks and the handling of these, please see Note 7.

Official supervision

Nordnet's operations are subject to official supervision. Operations are largely regulated by laws, regulations, general advice and industry agreements. Therefore, compliance with rules within the Group is of major significance and the subject of regular inspections and reviews from bodies such as the Board of Directors, the independent review function appointed by the Board and the compliance functions established. These compliance functions check regularly and assess whether the guidelines and instructions compiled for the company are appropriate and effective. The compliance functions are also tasked with ensuring that Group employees and the Board of Directors are kept informed of applicable rules for the operations conducted. This takes place by means of courses concerning new and amended business rules, for example.

Authorisations received

Subsidiary Nordnet Bank AB, which is subject to supervision by the Swedish Financial Supervisory Authority, is licensed to carry on banking operations in accordance with the Banking and Finance Business Act (2004:297), licensed to carry on securities operations in accordance with chap. 2, § 1, 1-7 of the Securities Market Act (2007:528), licensed to carry on pension savings operations in accordance with the Individual Pension Savings Act (1993:931), and licensed for registration as a manager of fund units in accordance with the Investment Fund Act (2004:46).

Subsidiary Nordnet Securities Luxembourg S.A. in Luxembourg, which is subject to supervision by the Commission de Surveillance du Secteur Financier (CSSF) in Luxembourg, has been licensed by the CSSF and "est autorisée exercer l'activité de commissionnaire, de courtier en instrument financiers et de conseiller en investissement conformément à l'article 24, 24-1 et 24-2 de la loi modifiée du 5 avril 1993 relative au secteur financier" (has been allocated a broker licence for receipt and transfer of financial instruments for execution on behalf of customers).

Subsidiary Nordnet Pensionsförsäkring AB, which is subject to supervision by the Swedish Financial Supervisory Authority, is licensed to run insurance operations in accordance with the Insurance Business Act (1982:713).

Subsidiary eQ Bank AB in Finland, which is subject to supervision by the Finnish Financial Supervisory Authority, has been granted permission to carry on banking operations in accordance with the Credit Institution Act and authorisation to operate investment services in accordance with §§ 5 and 15 of the Act on Securities Companies.

Environmental work

The business run by Nordnet has no direct effect on the outdoor environment. However, Nordnet works actively to optimise recycling of office products in the form of paper and data. Attempts are always made to select environmentally-friendly options when purchasing.

Policy on dividends

Nordnet's policy on dividends means that profits and capital not needed to consolidate, develop and expand operations are to be transferred to the shareholders. The share dividend in the long term must not amount to less than 40 per cent of the profit. The Board proposes a dividend for 2009 of SEK 0.50 (0.50) per share, equivalent to  41 (60) per cent of the net profit.

Nordnet shares and ownership

Nordnet shares have been listed on the NASDAQ OMX Stockholm Mid Cap list since 2 October 2006. Prior to this, the company's shares were listed on the O-list of the Stockholm Stock Exchange since April 2000.

The total number of registered shares is 166,937,285 (165,018,878). There is only one share type, and share capital amounts to SEK 166,937,000 (165,019,000) with a nominal value of SEK 1 per share. One share provides equal entitlement to one vote at the Annual General Meeting and any extraordinary general meetings. E. Öhman J:or AB was the biggest shareholder in Nordnet as at 31 December 2009, with a holding of 30.5 (30.9) per cent of share capital and votes. The second-biggest owner is Premiefinans AB, with a holding of 10.6 (10.7) per cent. Further information on Nordnet shares can be found on the page Shares.

Buyback and sale of own shares

At the start of the year, Nordnet owned 671,254 of its own shares. In 2009, 3,000 (671,254) of its own shares have been acquired for SEK 26,000 in accordance with the authorisation obtained at the Annual General Meeting on 24 April 2007. This corresponds to an average rate of SEK 8.52 per share. The nominal value of these shares is SEK 1 per share, and the total buybacks - 674,254 shares - correspond to 0.4 per cent of the number of shares prior to the buybacks.

On 21 October 2009, the Board made a decision to sell its own shares in accordance with the authorisation obtained at the Annual General Meeting on 23 April 2009. Nordnet has sold in total 674,254 of its own shares in 2009, worth SEK 15.5 million. This corresponds to a price of SEK 23 per share. The purpose of this sale is to finance the strategic acquisition of eQ. Nordnet owns none of its own shares following the sale.

Composition of the Board

At the 2009 Annual General Meeting, it was decided that the Board should consist of seven regular members and no deputies. The CEO does not sit on the Board, but presents reports to it. The company's General Counsel is normally the secretary at Board meetings. Where necessary, other company officials also present reports. Members of the Board are presented on the page Board of directors and auditors.

The Articles of Association state that Board members are elected annually by the Annual General Meeting for the period until the end of the next Annual General Meeting. The Articles of Association include no specific regulations on amendment of the Articles of Association.

Board's proposals for guidelines for remuneration to the CEO and other senior executives

Nordnet AB (publ) has a remuneration committee, which over the 2009 financial year consisted of Board Chairman Claes Dinkelspiel and members Ulf Dinkelspiel, Bo Mattsson and Bengt Baron. The job of this committee is to review and provide recommendations to the Board on the principles for remuneration to the Group's senior executives.

The Board proposes to the 2010 Annual General Meeting the following guidelines for determination of salaries and other remuneration to the Chief Executive Officer and other members of the corporate executive, which includes the company's Chief Executive Officer and corporate executive, currently five people. The objective is for the company to have the remuneration levels and terms of employment required in order to recruit and retain senior executives with the expertise and capacity to attain targets set. The fixed remuneration must be individual and reviewed annually. In additon, the remuneration levels shall be consistent with and promote effective risk management, shall not encourage excessive risk-taking, shall not discourage any of the Company's long-term interests and for a particular period shall not jeopardize the Company's ability to collectively report positive results over a business cycle. Performance-related pay may be granted according to a long term share incentive program to reward pre-agreed profit performance targets at group level. The performance target may be adjusted at events that affect the Nordnet group's activities, or the number of outstanding shares of the Company, or in other way affect the performance target and is deemed relevant by the Board.

The Board proposes a long-term incentive programme. The long-term incentive programme is based on shares, includes performance measurement and an upper limitation, and also requires investment from the participants. Remuneration according to the programme is paid as compensation-free shares. The purpose of the long-term incentive programme is to encourage key employees to continued loyalty and good performance. Furthermore, the Board believes that the incentive programme increases the group's attractiveness as an employer.

For 2009, the CEO's variable remuneration was maximised to 50% of the fixed remuneration, and for the rest of the Company's management  to between 30-35% of the fixed remuneration. In view of the new FSA regulation, FFFS 2009:6 Regulations and guidelines on remuneration policies of banks, securities companies and fund management companies, the Board has decided that 60 percent of the variable remuneration for the CEO and the Company's management should be postponed for three years.

With the exception of the Chief Executive Officer, the same policy on pensions shall apply to the members of the corporate executive as for other employees. The pension provisions of the Chief Executive Officer must correspond to 35 per cent of the fixed remuneration.

Members of the corporate executive were offered the opportunity to subscribe for convertible debentures in the 2005 issue of convertible debentures to employees. The members of the corporate executive who met the conditions for participation in the issue programme exercised this entitlement to subscribe for convertible debentures on market terms. At the 2007 Annual General Meeting, it was decided to introduce an incentives programme in the form of subscription options, with entitlements for employees meeting certain conditions to subscribe for acquisitions. The existing programme from 2007 will be continuing. Other, non-monetary benefits for members of the corporate executive shall facilitate the executive members' execution of their work and correspond to what may be considered reasonable in respect of practice on the market. Deviation from these guidelines by the Board is permitted if there are special reasons for doing so in the individual case in question.

For more information, see note 13.